Author: subset

Life's little daily tasks can sometimes be time consuming and down right annoying. Here are ten little life hacks we thought might be useful in your day-to-day. Add in baking soda when making hard-boiled eggs, it will make them easier to peel. Mark the end...

Voice-activated speakers, smart watches, connected TVs, tablets, and cell phones. Today’s consumer is more connected to the internet that ever. But with each user utilizing a multitude of devices how can brand effectively and efficiently keep track of consumer touchpoints? The average American household has access...

The natural world is a wild and incredible place full of fellow creatures large and small. Here is a list of 20 of the most fascinating animal facts we could find. A duck's quack doesn’t echo - no one knows why Housefly’s hum in the...

One day a year is not nearly enough to honor one of the most important people in your life, but it is a perfect opportunity to express your gratitude such a special lady. Here are some of our favorite ways to honor Mom on Mother's...

Owning plants can have its difficulties, especially if you haven't quite acquired your green thumb yet. A few of us at Subset have dabbled in the botanic arts and thought we might pass along a few tips we've picked up along the way. Water -  The...

In 2021, more than 80 percent of consumers purchased a different brand that their usual choice. This newfound openness to an unfamiliar brand or service can be traced back to a myriad of reasons: supply chain issues, rising prices, and an influx of challenger brands. Further...

Earth Day is a great annual reminder to be mindful of the planet we all live on. By adopting any of the practices below we can all do a small part in helping to ensure our natural environment remains heathy for future generations. Walking - Help yourself while...

With third-party cookies as we know them set to sunset soon, digital marketers are scrambling to develop new identifiers and tracking technologies to leverage moving forward. However, one tried and true targeting method, is available now and into the future.  Contextual targeting is a huge existing...

When it comes to holiday foods, Thanksgiving has the turkey, Christmas the ham, and Easter has the egg. And while we still can’t tell you if the egg did indeed come before the chicken, we can share a few recipes to ensure your holiday feast...

Compelling messaging has always been a foundational component of effective advertising. However, in recent years technological advances and capability enhancements have led many in the advertising industry to solely focus in on media. Modern optimizations such as: smarter targeting, omnichannel expansion, algorithm hacks, and increasingly detailed...