Author: subset

There is no doubt that connected television continues to grow in popularity, with programmatic connected TV ads now being able to reach nearly every American household. In the first half of 2022, CTV was able be to reach 94 percent of U.S. households, according to Pixalate....

Fall is here, and its time to thrown on a wool scarf and grab your favorite hot drink to hit the outdoors. Here are a few of our favorite autumnal activities.   Carving pumpkins and roasting the seeds! Pro tip: try a spicy seasoning blend. A truly underrated...

Google may have yet again kicked the can down the road as far as depreciating third-party cookies in its Chrome browser. Other browsers, however, haven’t procrastinated in going cookie-less. Both Apple’s Safari and Mozilla’s Firefox browsers have dropped third party cookies. While publishers have lamented on the CPM...

With cookies set to expire sooner rather than later, marketers cannot rely exclusively on them, and must expand their programmatic playbooks to incorporate additional targeting techniques. Among the most effective strategies are: contextual and geo-based targeting. They are not only tried-and-true, but often more cost-effective than...

Programmatic advertising remains the backbone of many digital advertising campaigns. As a result of technology advancements, programmatic is now more automated, more transparent, and more accessible than ever before. Across the digital advertising ecosystem, advertisers, media planners, and ad buyers continue to rely on programmatic to...

Labor Day has come and gone, kids are back in school, and football season has kicked off. Summer may not officially be over, but the season is rapidly wrapping up and fall will be here before we all know it. While it is easy to procrastinate...

NASA’s Artemis program is ultimately paving the road to Mars, but the first few steps along the way end up at our own little orbiting body, The Moon. In honor of the Artemis 1 mission launch (re)scheduled for this Saturday, we thought it appropriate to...

Mercedes-Benz famously begins advertising to its customers when they are in their early 20s. The luxury German automaker does this knowing the vast majority of its customers won’t actually end up buying a Mercedes for a decade or two. Everybody loves instant results, but unfortunately not...

Since it's National Dog Day, we figured we'd honor our own personal furry friends. Whether out for a walk in the wild or sitting at our feet while we write blog posts, these little guys bring us joy whenever they are around. Below are the...