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Voice-activated speakers, smart watches, connected TVs, tablets, and cell phones. Today’s consumer is more connected to the internet that ever. But with each user utilizing a multitude of devices how can brand effectively and efficiently keep track of consumer touchpoints? The average American household has access...

Owning plants can have its difficulties, especially if you haven't quite acquired your green thumb yet. A few of us at Subset have dabbled in the botanic arts and thought we might pass along a few tips we've picked up along the way. Water -  The...

In 2021, more than 80 percent of consumers purchased a different brand that their usual choice. This newfound openness to an unfamiliar brand or service can be traced back to a myriad of reasons: supply chain issues, rising prices, and an influx of challenger brands. Further...

Earth Day is a great annual reminder to be mindful of the planet we all live on. By adopting any of the practices below we can all do a small part in helping to ensure our natural environment remains heathy for future generations. Walking - Help yourself while...

With third-party cookies as we know them set to sunset soon, digital marketers are scrambling to develop new identifiers and tracking technologies to leverage moving forward. However, one tried and true targeting method, is available now and into the future.  Contextual targeting is a huge existing...

When it comes to holiday foods, Thanksgiving has the turkey, Christmas the ham, and Easter has the egg. And while we still can’t tell you if the egg did indeed come before the chicken, we can share a few recipes to ensure your holiday feast...

Atomic Habits / James Clear - An easy read with simple but effective tactics to uplevel your life in every way with the 1% better mentality.  How to Win Friends and Influence People / Dale Carnegie - A good read for someone who is focused on...

Your audience is leaned back in their ez-chair or cozily seated on their couch, and your ad is ready for the big screen. Due to cord cutting becoming increasingly prominent as the years go by, the more immersive and relaxed setting of connected TV is an...

Many in the digital advertising space like to refer to display placements as “digital billboards.” However, in 2022, a different type of digital billboard is getting more and more attention. Amid a challenging period for the medium, digital out of home (DOOH) advertising is spiking as advertisers...

Spring is here, which means more time outdoors. If the winter months had you suffering from a bit of cabin fever, here are some top activities to embrace spring and all it has to offer. Starting an herb and veggie garden - One of the things to...