There is no doubt that connected television continues to grow in popularity, with programmatic connected TV ads now being able to reach nearly every American household. In the first half of 2022, CTV was able be to reach 94 percent of U.S. households, according to Pixalate....
With cookies set to expire sooner rather than later, marketers cannot rely exclusively on them, and must expand their programmatic playbooks to incorporate additional targeting techniques. Among the most effective strategies are: contextual and geo-based targeting. They are not only tried-and-true, but often more cost-effective than...
Programmatic advertising remains the backbone of many digital advertising campaigns. As a result of technology advancements, programmatic is now more automated, more transparent, and more accessible than ever before. Across the digital advertising ecosystem, advertisers, media planners, and ad buyers continue to rely on programmatic to...
Labor Day has come and gone, kids are back in school, and football season has kicked off. Summer may not officially be over, but the season is rapidly wrapping up and fall will be here before we all know it. While it is easy to procrastinate...
Sports watching used to be as easy as firing up the cable box. Nowadays, it’s a bit more complicated. A cable subscription used to be required to watch games, not anymore. Most sports fans have cut the cord, but are now relying on streaming subscriptions (plural)...
NASA’s Artemis program is ultimately paving the road to Mars, but the first few steps along the way end up at our own little orbiting body, The Moon. In honor of the Artemis 1 mission launch (re)scheduled for this Saturday, we thought it appropriate to...
Mercedes-Benz famously begins advertising to its customers when they are in their early 20s. The luxury German automaker does this knowing the vast majority of its customers won’t actually end up buying a Mercedes for a decade or two. Everybody loves instant results, but unfortunately not...
Since it's National Dog Day, we figured we'd honor our own personal furry friends. Whether out for a walk in the wild or sitting at our feet while we write blog posts, these little guys bring us joy whenever they are around. Below are the...
In any normal scenario, the smell of grease mixed with manure, getting swindled out of your hard earned dollar, and hearing children scream in terror from all directions might not sound like a great time...
Not all data is created equal. And in today’s marketing environment, first-party data is the cream of the crop. This high-quality data is collected directly from users and customers, which can provide insights to strengthen relationships and better activate engagement through a deeper understanding of consumer...