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Fall is here, and its time to thrown on a wool scarf and grab your favorite hot drink to hit the outdoors. Here are a few of our favorite autumnal activities.   Carving pumpkins and roasting the seeds! Pro tip: try a spicy seasoning blend. A truly underrated...

Google may have yet again kicked the can down the road as far as depreciating third-party cookies in its Chrome browser. Other browsers, however, haven’t procrastinated in going cookie-less. Both Apple’s Safari and Mozilla’s Firefox browsers have dropped third party cookies. While publishers have lamented on the CPM...

It seems like we all are re-examining our spending habits these days. From consumers to advertisers, everybody is reacting to the current economic climate. Inflation is up, consumer confidence is down. During these times of economic uncertainty consumers and companies have one thing in common, both are...

School supplies, much like any fashion, change with the times. Some items are necessities, and will always be around, others only live in our memories. Here are a few of our favorites from when we were "back-to-schooling".      Color-coded notebooks and folders for each class! (We all know...

The fourth quarter is historically the most competitive time for ad buys in the calendar year, and in 2022 expect the competition to be dialed up a notch — or several. The effects of inflation have begun to ripple across the advertising ecosystem. And anticipated historic...

Stop us if you have heard this one before, Google has once again announced the delay of their plan to phase out third-party cookies. Third-party cookies in Google’s market-leading Chrome browser will now remain until the second-half of 2024. Google said the postponement is rooted in a...

Efficiency and precision are essential for today’s modern media campaigns. And two arenas that exploit both to drive performance is programmatic media channels and paid social. What makes the pairing of these two so potent when working in combination? The short answer is cross-pollination of strategies,...

Advertising is an art unto itself, and each year the industry takes note and honors the creative messaging that rises to the top at The Cannes Lions International Festival of Creativity. Several industry publications have a run down to the winners at this ceremony in the...