Empathy Works For Second Harvest Food Bank
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Empathy Works For Second Harvest Food Bank

Category
Case Study

Encourage people to learn and give.

Subset and RKD implemented top-of-funnel strategies.  These efforts centered around building positive perceptions, enhancing visibility, improving recall rate, distinguishing brand from competitors, and keeping the brand top of mind. These activated audiences who are, by now, familiar with the brand are encouraged to learn more and donate.

  • Cross Channel Display
  • 19% increase in CTR
  • 14% increase in Reach
  • CPA Goal Met : Donations