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The phasing out of third-party cookies, while still protracted, remains inevitable. As the advertising ecosystem continues to march toward this inevitable future, here are some targeting best practices to start implementing now so you and your brands aren’t caught off guard.   Contextual-based targeting This well-known tool in...

Whether you were pulling for Los Angeles or Cincinnati during Sunday's football showdown, one thing we can all agree on is the Big Game features some of the best advertisements of the year. Here is a rundown of some of the Subset team's favorites (in no...