digital advertising Tag

Many in the digital advertising space like to refer to display placements as “digital billboards.” However, in 2022, a different type of digital billboard is getting more and more attention. Amid a challenging period for the medium, digital out of home (DOOH) advertising is spiking as advertisers...

In the world of advertising, both artificial intelligence and automation lead the way in innovative technologies to advance the industry. As brands and agencies invest resources into both innovations, it makes sense to compare them both to understand the key differentiators between the popular advancements in...

Two of the most prevalent targeting options available to digital advertisers are contextual targeting and behavioral targeting. Though on the surface these may seem similar, and their objectives and intended outcomes are aligned, there are many notable differences in each approach. The main distinction between the...

The phasing out of third-party cookies, while still protracted, remains inevitable. As the advertising ecosystem continues to march toward this inevitable future, here are some targeting best practices to start implementing now so you and your brands aren’t caught off guard.   Contextual-based targeting This well-known tool in...