media Tag

No need to feel bleu, Saturday is National Cheese Day! In honor of this coagulated milk protein Subset has put together a list of fun facts, favorite varieties, and even a few cheddar than ever recipes. We really think this list is the brie’s knees,...

Two of the most prevalent targeting options available to digital advertisers are contextual targeting and behavioral targeting. Though on the surface these may seem similar, and their objectives and intended outcomes are aligned, there are many notable differences in each approach. The main distinction between the...

The phasing out of third-party cookies, while still protracted, remains inevitable. As the advertising ecosystem continues to march toward this inevitable future, here are some targeting best practices to start implementing now so you and your brands aren’t caught off guard.   Contextual-based targeting This well-known tool in...

Whether you were pulling for Los Angeles or Cincinnati during Sunday's football showdown, one thing we can all agree on is the Big Game features some of the best advertisements of the year. Here is a rundown of some of the Subset team's favorites (in no...