targeting Tag

Two of the most prevalent targeting options available to digital advertisers are contextual targeting and behavioral targeting. Though on the surface these may seem similar, and their objectives and intended outcomes are aligned, there are many notable differences in each approach. The main distinction between the...

The phasing out of third-party cookies, while still protracted, remains inevitable. As the advertising ecosystem continues to march toward this inevitable future, here are some targeting best practices to start implementing now so you and your brands aren’t caught off guard.   Contextual-based targeting This well-known tool in...