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94 percent of U.S. households reachable through CTV, study finds

There is no doubt that connected television continues to grow in popularity, with programmatic connected TV ads now being able...

03 October, 2022

Favorite Fall Activities

Fall is here, and its time to thrown on a wool scarf and grab your favorite hot drink to hit...

01 October, 2022

Despite Google’s procrastination: Advertisers can start their cookie diet today

Google may have yet again kicked the can down the road as far as depreciating third-party cookies in its Chrome...

29 September, 2022

Localized messaging is effective and privacy-friendly

With cookies set to expire sooner rather than later, marketers cannot rely exclusively on them, and must expand their programmatic...

20 September, 2022

Programmatic pitfalls: Four Mistakes to Avoid When Deploying Digital

Programmatic advertising remains the backbone of many digital advertising campaigns. As a result of technology advancements, programmatic is now more...

13 September, 2022

End of Summer Checklist

Labor Day has come and gone, kids are back in school, and football season has kicked off. Summer may not...

09 September, 2022

Game On: Live Sports Shifting to Streaming Shaking Up Television Industry

Sports watching used to be as easy as firing up the cable box. Nowadays, it’s a bit more complicated. A cable...

06 September, 2022

Knock the Moon Dust Off of Your Lunar Facts

NASA’s Artemis program is ultimately paving the road to Mars, but the first few steps along the way end up...

02 September, 2022

The 95-5 Rule and how building your brand today leads to success tomorrow

Mercedes-Benz famously begins advertising to its customers when they are in their early 20s. The luxury German automaker does this...

30 August, 2022

The Dogs of Subset

Since it's National Dog Day, we figured we'd honor our own personal furry friends. Whether out for a walk in...

26 August, 2022