2025 In Review: Top Blogs of the Year
Digital advertising marked another milestone year in 2025. From the continued rise of CTV to the rapid integration of AI-driven optimization, the industry kept evolving—shifting, recalibrating, and refining its approach as the landscape changed around it.
To look back on the year that was in digital advertising, the Subset team has assembled a list of our top ten blogs from the past year.
10. Memories and Media: Why Top-of-Mind Still Matters
A reminder that not everything happens at the bottom of the funnel. This blog looks at how consistent, memorable media builds mental availability—and why brands that stay top-of-mind tend to win when decisions are finally made.
9 . Using Data to Dictate Creative Decisioning
Data shouldn’t just sit in a report. Here, we explore how performance signals can actively shape creative choices—helping teams iterate smarter without draining the work of originality.
8. Balancing Act: Acquisition vs. Loyalty
Growth isn’t only about finding new customers. This blog breaks down how strong programs balance acquisition and retention, and why leaning too hard in either direction usually shows up in performance.
7. Age of AI Slop: Navigating Quality Amid Increases in Synthetic Media
As AI-generated content floods feeds, quality becomes the real differentiator. This post tackles how brands can use AI without sacrificing clarity, craft, or trust.
6. Broad Appeal: Why Broad Targeting and Messaging Still Matter
With so much focus on precision, broad strategies are having a quiet resurgence. We dig into why scale, simplicity, and inclusive messaging continue to perform—especially in a privacy-first world.
5. From Stale to Strategic: Why Regularly Refreshing Your CRM Lists is Essential
This blog explains how keeping CRM lists fresh improves efficiency, sharpens targeting, and drives better results across channels.
4. Dynamic Creative Optimization: Personalized Precision at Scale
DCO goes far beyond swapping headlines. Here’s how dynamic creative can deliver relevance at scale—without turning your brand into a collection of mismatched messages.
3. Fighting Fatigue: Three Ways to Keep Creative Fresh
Creative fatigue happens to everyone. This article lays out three practical ways to extend the life of your creative while keeping performance from slipping.
2. Display Best Practices: Tips to Maximize Digital’s Do-It-All Channel
Display doesn’t always get the spotlight, but it does a lot of the work. We share tips for turning display into a true full-funnel driver—not just a supporting channel.
1. The Attribution Enigma: A Guide to Navigating Its Imperfection
Attribution will always be flawed. This post breaks down how to work within those imperfections, make smarter decisions, and using available data as an advantage.